Coke Launched a New Drink That's Supposed to Taste Like the Future

Love it or hate it, artificial intelligence is here to stay. And Coca-Cola is getting on board with its new AI creation, Coca-Cola Y3000.

The soft drink titan is unleashing Y3000, a soda co-created between humans and AI that is meant to taste just like the year 3,000. 

“We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock?” Oana Vlad, senior director of global strategy, shared in a press release.

To create this future-forward soda, Coca-Cola used AI-generated images to create a mood board for inspiration. It then used AI to create the can, which “showcases liquid in a morphing, evolving state, communicated through form and color changes that emphasize a positive future,” Coke shared about its Y3K motif. “A light-toned color palette featuring violet, magenta, and cyan against a silver base gives a futuristic feel. The iconic Spencerian Script features a connected matrix with fluid dot clusters that merge to represent the human connections of our future planet.” 

Inside the can, fans will find a drink that looks just like classic Coke with its distinct auburn hue. However, the taste isn’t as clear cut, with some early reviewers noting it tastes like fruit punch and others saying it’s like a sweet lollipop.

But this isn’t just about the soda. Coke’s Y3000 pairs online experiences with real-life event activations. Customers can scan the QR code on the Y3000 package to reach the Creations site, where they can experiment with the “future” 977 years from now. The launch of Y3000 also includes a limited-edition capsule collection in collaboration with luxury streetwear brand AMBUSH, available on the brand’s website this fall.

Coke’s Y3000 comes in zero and full sugar varieties. The zero-sugar offering will be sold in select markets, including the U.S., Canada, China, Europe, and Africa – and will cost as much as regular Coke. But if you see it, you better grab it, as this is a limited-time offering. At least for the next few hundred years.