Taylor Swift Inspired Heinz to Make 'Seemingly Ranch' a Real Thing

Taylor Swift can make literally anything possible. Want proof? Well, just this week, she got 35,000 people to register to vote just by posting a single Instagram image, caused an enormous spike in Travis Kelce jersey sales, and, maybe most importantly (ok, the voting thing matters more, but this matters to our taste buds), inspired Heinz to create a brand-new condiment in less than 72 hours. 

It all began when Swift attended Sunday night’s Chiefs game to cheer on her potential, possibly, maybe-boyfriend Kelce. While in the stands, she appeared to be really enjoying herself with Kelce’s friends and family, with one reveler snapping a photo of her eating a snack in the private box. @tswifterastour re-shared the image alongside the caption, “Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch!”

The post instantly went viral, with more than 34 million views by the time of writing, with thousands of comments liking the picture of Swift but loving the phrase “seemingly ranch” more. 

Even the Empire State Building got in on the fun, with its official account tweeting, “Ketchup and seemingly ranch” alongside a photo of the famous building lit up in red and white. 

The tweet also caught the eye of Heinz, which took to Instagram on Wednesday to unveil its latest — extremely real — offering, Ketchup & Seemingly Ranch. 

“It’s a new Era for Heinz. Introducing Ketchup and Seemingly Ranch,” the brand wrote in the caption. “Limited-edition bottles coming soon.” 

The company confirmed to TODAY it would indeed be making exactly 100 bottles in honor of Swift’s favorite number, 13, combined with Kelce’s jersey number, 87, adding it’s going into production “ASAP.” 

However, Heinz isn’t the only condiment brand to get in on the fun. While it hasn’t announced any new products, Hidden Valley Ranch has changed its X username to “Seemingly Ranch” and tweeted, “Honestly, I'm letting all the attention get to my head.” Which is, frankly, totally understandable.