Taco Bell's Taco Lover’s Pass Is Back, but if You Want One You Have to Act Fast

Today, October 4, could arguably be the best holiday of the year — National Taco Day. And Taco Bell is here to celebrate.

On Tuesday, the fast food chain announced the return of its Taco Lover's Pass, which gives taco fans the right to redeem one taco every day for 30 days straight for just $10.

"The return of Taco Lover's Pass exemplifies Taco Bell's innovative spirit and creativity, leveraging digital experiences to deliver unrivaled value in modern ways," Dane Mathews, Taco Bell's chief digital officer, shared in a statement. "We're embracing our fan's passion for this digital pass along with the potential it holds to transform our retail experiences." 

Taco Lover's Pass holders can not only pick up the classics, but this year, they can also snag the new Toasted Breakfast Taco, which makes its debut on the chain's nationwide menu on October 12. The meal, Taco Bell said in a statement, is "a combination of every breakfast enthusiast's favorite and simplest ingredients," including eggs, cheese, and the option to add bacon, sausage, or potato."

Looking for more? Pass holders can also get the Seasoned Beef Crunchy Taco, Seasoned Beef Crunchy Taco Supreme, Seasoned Beef Soft Taco, Seasoned Beef Soft Taco Supreme, Spicy Potato Soft Taco, Seasoned Beef Doritos Locos Tacos, or the Seasoned Beef Doritos Locos Tacos Supreme. And you know what? Thirty days is a long time, so why not try a new one every day and decide your favorite at the end of the month? 

If you want a pass, you better hurry, as it's only available today. To get one, log in on the Taco Bell app and click "enroll." Once you do, you can use the pass to redeem a taco a day for the next month via the app. And you may even get lucky and snag a pass for free, as the company is dropping 100 free passes on the app. However, they too will likely go fast as they are first-come, first-served.